OtherHalf brings creative, paid media, tracking and experimentation together to turn attention into measurable action.
Every campaign has another half.
Creative needs the media. Media needs the creative. And both need reliable data.
OtherHalf brings these pieces together so campaigns do more than attract attention. They create measurable opportunities for growth.
The other half is what makes the first half work.
Find your other halfOtherHalf combines creative thinking with media, technology and measurement.
The creative side of OtherHalf covers creative direction, content, brand communication and the media experience, making sure every campaign feels relevant, intentional and human.
“Every campaign should feel relevant, intentional and human, made for the person seeing it, not for the platform serving it.”
Jean Paul focuses on paid media, tracking, analytics, landing pages and experimentation. He connects campaign decisions with measurable business goals.
“If we can’t measure it, we don’t scale it. Every decision ties back to a number we trust, not a hunch.”
Clients work directly with the people who plan, build, and optimize their campaigns.
Every idea ships as a test: landing pages, ads, SMS, offers and CRO experiments, each with a hypothesis and a clear way to judge whether it worked.
Google Ads, Meta Ads and TikTok Ads, built around your unit economics rather than platform defaults. Structure, bidding, audience and budget logic reviewed weekly.
GA4, GTM, server-side events and offline conversions, so every platform is optimising against real revenue.
Investment and bid strategy, plus message changes across copy and creative, decided on a fixed cadence and documented.
Spend follows proof. We expand only into channels, offers and audiences the data has already validated.
Creative without performance is only attractive. Performance without creative becomes repetitive. Data without judgement is just volume.
Build Google Ads campaigns around real search intent, qualified traffic and clear conversion actions.
Connect audience strategy, performance creative and landing-page experience across Meta and TikTok.
Create a clearer connection between traffic, website behavior and business outcomes.
Not sure which half needs work first?
Get your free growth auditB2B SaaS, lead-gen and service businesses, multi-location and franchise brands, enterprise marketing teams, and startups moving from founder-led spend to a real acquisition function.
Enough to learn inside a month. For most accounts that means a minimum of $15k monthly media, though the right number comes out of your margins and sales cycle, not a rate card.
Yes: design, build and testing. The page is part of the campaign, not a handoff to someone else.
It is the first thing we touch. GA4, GTM, server-side events, CRM and offline conversion imports, plus a reporting layer your team can read without us in the room.
Yes. You keep ownership of accounts, data and creative. We work inside them and hand back a cleaner account than we inherited.
Audit in week one, build in weeks two and three, live inside 21 days on a typical account. Faster when tracking is already sound.
Against revenue and qualified demand, with platform metrics as diagnostics. We agree the definition of a good outcome before anything spends.
Google Ads, Meta Ads and TikTok Ads. Those three are all we run. Channel mix follows the evidence rather than the retainer.
Tell us a little about your business. We’ll review your website, paid-media opportunities and tracking foundations, then send you an initial assessment within two business days.