otherhalf.media — Creative × Paid × Performance
otherhalf.media CREATIVE × PAID × PERFORMANCE

creative & paid
performance agency

TWO PERSPECTIVES.
BETTER RESULTS.
Let's partner up
GOOGLE ADSMETA ADSTIKTOK ADSCREATIVE STRATEGYLANDING PAGESCROGTMGA4PAID MEDIAATTRIBUTION
$48M+
Ad spend managed
620+
Campaigns launched
4.1x
Average ROAS
+38%
Avg. CVR lift
01 — The gap

Most growth problems are not effort problems. Something is running without its other half.

01 Traffic without conversion
02 Ads without tracking
03 Creative without strategy
04 Data without decisions
05 Growth without a system

Every one of them is missing the same thing: the other half.

Find your other half

One growth
system, five
halves

Not a service menu. A single loop where each stage feeds the next — and the last one funds the first.

Traffic Experience Tracking Data Optimization Scale
01

Acquisition

Google Ads, Meta Ads and TikTok Ads — the three channels we run, built around your unit economics rather than platform defaults. Structure, bidding, audience and budget logic reviewed weekly.

Google Ads Meta Ads TikTok Ads
02

Conversion

Landing pages, offers and CRO experiments that turn the click you paid for into a qualified conversation.

03

Measurement

GA4, GTM, server-side events and offline conversions, so every platform is optimising against real revenue.

04

Optimization

Creative testing, attribution reads and budget reallocation on a fixed cadence. Decisions, documented.

05

Scale

Spend follows proof. We expand only into channels, offers and audiences the data has already validated.

02 — The creative engine

Made to be
measured

Hundreds of assets a quarter: hooks, statics, UGC, motion, landing pages. Each one shipped with a hypothesis and a number attached.

Hook test 14-31%
CPA
312
assets
Q3
Drag to explore
Experiment logNine variants. One winner. Then nine variants of the winner.
+38%CVR after rebuild
03 — How it works

Five steps,
every account

The first 90 days look the same for a Series B SaaS and a 40-location franchise. What changes is what we find.

01

Audit

Accounts, tracking, funnel and acquisition economics. You get the findings whether or not you work with us.

02

Build

Measurement first, then campaign architecture, creative brief and the conversion experience behind the click.

03

Launch

Campaigns and measurement go live together. Nothing spends before we can read it.

04

Learn

Weekly reads on creative, traffic quality and conversion behaviour. Every click should teach us something.

05

Scale

Investment moves into what is validated. Slowly on hunches, fast on evidence.

Proof, not
promises

04 — Case studies
B2B SaaS — Demand capture

Pipeline was flat while spend climbed 40%

Challenge
Every MQL counted the same. Sales rejected two thirds of them.
Strategy
Feed CRM-stage revenue back into the platforms and bid on qualified, not captured.
Changed
Offline conversion imports, demo-page rebuild, six-week creative sprint on objections.
+147%
Qualified leads
-31%
Cost per acquisition
3.8x
Pipeline ROAS
Multi-location services — 42 markets

One national account hiding 42 different businesses

Challenge
Budget followed volume, not margin. Strong markets starved.
Strategy
Market-level economics, call tracking, and creative localised at the hook.
Changed
42 location pages, dynamic budget rules, weekly reallocation cadence.
-44%
Cost per lead
+2.6k
Booked jobs / quarter
5.2x
ROAS in top markets
Startup scaling paid — Seed to Series A

Spending fast with no idea which half was working

Challenge
Six channels, one dashboard, no attribution anyone trusted.
Strategy
Cut to two channels, rebuild measurement, earn the right to add the third.
Changed
Server-side tracking, incrementality testing, a creative system the team can run.
-38%
Blended CAC
+212%
Revenue growth YoY
11wk
To profitable scale

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Platforms, partners and the people who trust us with spend
Google Partner·Meta Business·GA4·GTM·HubSpot·Shopify·Klaviyo·TikTok·

“They spent the first three weeks fixing what we were measuring. Then the same budget started producing pipeline we could actually forecast.

VP Marketing Enterprise workflow platform
+147%
Qualified leads in 2 quarters
-44%
Cost per lead, 42 markets

“Most agencies sent us reports. These two send us decisions — and the reasoning behind them.”

Head of Growth National home services franchise
05 — Point of view
Creative without performance is only attractive.
Performance without creative becomes repetitive.
Data without judgement is just volume.

Every part of growth needs its other half. Creative needs media. Media needs measurement. Measurement needs someone willing to make a call.

We sit in the middle of creative, paid, technology and data — one team accountable for the whole loop instead of four vendors defending their slice of it.

Strategy before spend Tracking before scaling Performance is engineered, not guessed
06 — Questions

Before you
ask us

Who do you work with?+

B2B SaaS, lead-gen and service businesses, multi-location and franchise brands, enterprise marketing teams, and startups moving from founder-led spend to a real acquisition function.

What advertising budgets do you recommend?+

Enough to learn inside a month. For most accounts that means a minimum of $15k monthly media, though the right number comes out of your margins and sales cycle, not a rate card.

Do you create landing pages?+

Yes — design, build and testing. The page is part of the campaign, not a handoff to someone else.

Do you handle tracking and attribution?+

It is the first thing we touch. GA4, GTM, server-side events, CRM and offline conversion imports, plus a reporting layer your team can read without us in the room.

Can you work with our existing ad accounts?+

Yes. You keep ownership of accounts, data and creative. We work inside them and hand back a cleaner account than we inherited.

How quickly can campaigns launch?+

Audit in week one, build in weeks two and three, live inside 21 days on a typical account. Faster when tracking is already sound.

How do you measure performance?+

Against revenue and qualified demand, with platform metrics as diagnostics. We agree the definition of a good outcome before anything spends.

Which channels do you run?+

Google Ads, Meta Ads and TikTok Ads — those three are all we run. Channel mix follows the evidence rather than the retainer.

Ask us directly Real answer from a strategist, not a sales deck.
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